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( Approved by China Paper Association No7[2004] file.) It was founded in 1978. In 2002,it turned into no-state owner enterprise from state owner enterprise.At present, the total capital is RMB0.206 billion Yuan, employees over 1000 and 15 product lines. Its main products includes copy paper, tissuepaper, colorful paper,rolling paper and baking paper. Annual production value reachs RMB 280 million Yuan with more than 30 thousand tons products. Among which, 60% is exported to Europe and America, Southeast Asia and Taiwan & H.K. Districts, while 40% covers mainland market.

Naoshan Brand has been appraised by governing brand laboratory

that, the brand value is 598 million Yuan. It is the first one to get honor of

" 2004 China 500 most valuable brand in the Fujian Province papermaking profession" . It is awarded the seventh and the eighth " Cultured and Civilized Company", the honor title of "Fujian Province Defending the contract heavily Credit Enterprise"

It is also evaluated as " 2004 Fujian Province 300 Best Image Enterprises", as "Top-ten Strong Papermaking Enterprises" by the Fujian Province papermaking profession association, as

"The High Quality Customer" by Industry and Commercial bank of China;and as "the Quality Reliable Brand" by the China quality inspection association. In addition, the enterprise technology center was recognized as "the Fujian Province provincial level technology center".

Naoshan Brand top-grade flimsy wrapping paper is the first one, who obtained the title of "National Inspertion-free Products". The main products: 17g/m2 and 14g/m2 tissuepaper are awarded as " Fujian Province Famous Brand Products". The Trademark has gained the title of "Fujian Province Famous Trademark". As well as the company has passed the ISO9001:2000 Quality System Certification.

Naoshan Papermaking Group as the key enterprise in Sanming City while the developing enterprise in Fujian Province, takes an important role in promoting and driving the local economy contribution. The company has propsed a clear aim for "being No.one in this field, being topping in domestic, and being excellent in world" by the lead of the first Board Chairman and Genaral Manage, Mr Gao Xiaoming. It has invited experts and scholars to make plans for the company's future developing. After that, the company has clarified the developing concept of " base on multi-products; enphsising project construction; utilizing scope superiority; brand superiority and marketing superiorty; improving and perfecting the equipment capability; consolidating the leader statuas in world tissuepapermaking with low ration; magnifying the gap and forming the absolutely superiority, and leading the development of this industry. It also proposed the"enterprise mid-term and long-term developing strategy": output will reach 40 thousand tons, overall production value 400 million and overall tax 40 million in 2005. In 2006, the output will be up to 50 thousand tons, overall production value 500 million , and tax 50 million. In 2010, those will be 100 thousand, one billion and 100 million in respectively. And finally bacome a globle top-grade tissuepaper manufacture in feature of "refinement, specialty and strong", further to set up special papermaking group with local economical character.