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Over the past 21 years, the Landbond group adhered to the enterprise spirit of self-surmounting, held it as a mission to carry forward house culture in China and to improve life quality of people. Driven by the original design, the Landbond group led the trend of Chinese house furniture consumption, has now won wide recognition among consumers and high approval in the industry as the one of the leading enterprises of Chinese furniture industry; The brand value of the brand has already been planted in the mind of thousands upon thousands consumers, becoming the leading brand in the trade. In recent years, the Landbond’s trademark has been cited the "Famous Trademark of Guangdong Province", and the Landbond products the "Leading Brand Products in Guangdong Province". Landbond group is one of the members of vice president enterprises of Chinese Furniture Association and Guangdong Furniture Association. In past years, the Landbond group and its products was granted numerous awards by the government of China and Guang Dong province such as "Advanced enterprise", "Window enterprises", "Enterprises of 100 tops", "Civilized enterprise" , "Trustworthy Quality enterprise", "The best credit enterprise", " Advanced enterprises of cultural construction 100 tops of China", etc.. The Landbond group was considered as an evergreen tree standing firmly in the individually-run enterprises of China and a successful model of the development of Chinese furniture enterprises.

The Landbond group is generally acknowledged as one of the few enterprises who adhered to original furniture design. "Take design as guide, carry forward house culture of China and lead home furniture consumption trend” is the developmental goal and slogan of the Landbond products that we put forward in early days. Now it has been enhanced to the height of central spirit which helped form the powerful competitiveness of our enterprise. In order to achieve this mission statement, the Landbond group established the design company and absorbed many outstanding domestic designers as well as designers from France, Taiwan, etc. With a team of nearly one hundred remarkable designers and an extensive investment on the research of furniture products and its development, the Landbond group stood a chance to remain a power in the fierce competition.

On the way to pursue exclusive design, the Landbond group at the same time sought the correct direction for the growth of native brand and value chain, trying to build up a value chain of "made in China" with all strength. Facing a reality of highly disperse in Chinese furniture industry and standing on the low-level starting point of it, the Landbond group cast off the lure of "low-tech" and "duplicated" products from the beginning, returned to the consumption origin, decided to pursue the exclusive design, and tried to merge the western modern furniture style and Chinese traditional furniture culture essence. Therefore the distinct features of the time and the profound culture connotation were blended in the Landbond products, which made our products the representatives of "high-quality life" and the guiding trend of people's consumption.

Due to the "advanced exclusive design", "9218 Landbond chair" became remarkable masterpiece which represented the transition from Chinese traditional furniture to modern furniture and created a miracle that the same kinds of furniture products could cover a huge market for a long time;

Due to the "advanced exclusive design", the Landbond products have obtained a lot of domestic and international product design rewards;

Due to the "advanced exclusive design", the Landbond opened up a new epoch of exchanging and communication. The Landbond held many times design seminars, Grand Design Prix, the traveling design exhibitions with the joint effort of some famous media mechanism, trade organizations at all levels. The exclusive design of the Landbond products performed as positive impetus to the innovation of the furniture products of China and the promotion of the communication between the manufacturers.

The first solid furniture was marketed by Landbond group in 1986, it raised stir of log furniture, thus brought along the whole development and production of board bedroom furniture, hotel furniture, office screen and soft sofa. It evolved as four international popular style, such as naturalism, modernism, Chinese new classicality, European new classicality; as will as fusion, Neo-Ming, Paris Dream, Sunshine, Concise, Elegance, Eclogue, Neo Concise, the nine ranges of series products. At the same time, we had joint venture with foreign enterprise on Landbond Balta carpet and Landbond Gaoden cabinet. More than thousand kinds of products present unique and plenty feature of products ranges.

Excellent production system and strict quality control system ensure the diversity and high quality of our products. Home solid furniture, board furniture, sofa and hotel furniture are composed of production system of Landbond group; owing plenty of high design professionals, sample makers, talented technicians and excellent management, exclusive processing skill; Importing and using the advanced equipment of CNC; adapting the high standard of variety and high quality on production. Those measures keep our production system at a leading position in the competition.

To ensure the product quality at a leading position, Landbond group built up the completed ISO9001 quality assurance system. Keep on the principle of standard processing procedures and precise data proof and carrying through the whole quality control. Customers expectations and comparable with furniture industrial standard are treated as quality standard of physical product, our implementing standard reached and is stricter than national standard, therefore our product quality level is higher than national level. Out product always pass quality inspections through all levels inspections bureau, and pass CTA environmental product certification through China Quality Inspection Association consecutively. We have received some honors of our product quality, such as national quality assurance product, excellent product of Guangdong province, Foshan quality assurance enterprise and Nanhai quality assurance enterprise. In Oct, 2004, Landbond sofa has been honored with “free inspection product” from national quality inspection bureau.

Leading Market Advanced marketing

The advantage product in market depends on the support of strong marketing system. From the beginning of 1984, Landbond group has definitized big scale strategy in the market occupancy. Therefore, we have always educated and improved our marketing team in terms of management, technique, mechanism and service. By executing a range of strategies and measures, Landbond group shape and expand competition advantage in terms of brand, service and market promotion continuously; building up stable, extensive and efficient marketing security chain and market reacting chain; removing obstacles; lowering risk; consolidating the long term reliable and mutual partnership between Landbond and chain stores.

From quoting chain store concept in 1992 to marketing ally in 1995, from self-support chain store, regie ally, regional license corporation to completed brand name chain store. Landbond sales network has covered all the first and second level cities completely and 70 percent county city, and include more than 1000 brand name chain store; exporting to more than 90 countries and regions and 200 cities. It forms multi-levels and all trends strategies and systems so that it comes to strong support for Landbond brand development. Production and commercialization, domestic and international will strengthen the capability of competing.

Twenty one years, Landbond group credibility management has built up the honor of brand name in the customers’ mind. our service system has covered regional, national even international sectors, by the end of 2004, Landbond group has constructed completed, standard, advanced sales network system which is based on internet business platform for domestic furniture industry. “excellent furniture without risk, excellent furniture without burden, excellent furniture deserve more”, high additional value brand, entire aspects humanity service, so we are not only furniture supplier, but also circumspect and meticulous service company.

Originated from south China and grown with natural “modern gene”, Landbond group has cultivated and fostered a enterprise culture with it’s own characteristic through 21-years’ development and accumulation.

During the groundbreaking times, “sharing, contracting, cooperating and trust”, these believes among share-holders has constituted the key essentials of Landbond spirit. Merged with the ideal of “modern” Landbond, these factors have become the moving force of Landbond’s sustain revolution and innovation. And they cultivate Landbond’s enterprise personality of seeking perfect and excellence.

Under the guidance of noble culture, Landbond dose not resort to power or capitalization. It avoids the deadly trap of traditional Chinese affiliated growth and succeeds in resisting the tradition of indulging in fishing fortune rather than seeking creativity. Landbond sticks to its own value; withstands the erosion of inner and outer influence and makes the tree of humanism evergreen in its territory.

The characteristic culture of Landbond, Forming benign enterprise operational mechanism, fashioning into a excellent flatform of enterprise. Altitudinal cognition and pursuit to “cooperative system” of landbond, make the innovation of landbond starts with “supervise boss”, take the lead in fathering innovation of enterprise configuration, introduce occupation handler at high layer of enterprise, Separate the ownership and management measurably, establish managing system basis of modern enterprise; Landbond insist of Upholding for the core value of 'Human-oriented, priority to trust and faith, pride for profit-creating”, make landbonder build up a common sense in management among landbondners.continue improve and perfect the management system. Landbond stands ahead in the industry with advanced system. The united culture and goal becomes the platform for all the employees to endeavor for. The constitution of a energetic and competitive team lay down a solid foundation for Landbond's future expansion and development.

Twenty-one years’ history, is not only a milestone for Landbond, but also a jumping-off of a new journey. The future Landbond will resort to strategy shareholding; take capital, market, culture as ligament; carry the union of system and resource tactic into execution; which enable Landbond become a enterprise which has world view and power of tactic. Landbond will pull out all stops to create superexcellent cultural concept, managing stage and commercial mode, become apotheosis of monocracy and moral father. The future Landbond, will take the establishment of creative industrial park as turning point, take countrial R&D centre of furniture, international logistic centre, extended distribution centre, manufacturing base integrative resolvent, to carve out a way for turning point of stratagem, and take up with creating a leading brand and enterprise in China Furniture Industry, to become an international Landbond.