The mighty waters of Changjiang roll on incessantly into the Oriental Sea and have formed a fertile plain through hundreds of years’ alluviation in the eastern part of mainland China, which has become the world-famous Shanghai Pudong New Area owing to the policies of opening to the outside world of our party and making China and its people rich. Pudong New Area has attracted many well-known companies in the world taking roots in Shanghai. WoWo Group making good use of timeliness, favorable geographical position and support of people, is located in the prosperous HeqingTown, Pudong New Area. It joins the broad Far-east Avenue and Pudong Railroad under construction in the east, Zhangjiang Hi-tech Zone in the west, Pudong International Airport in the south and Jinqiao Export Processing Zone and Waigaoqiao Bonded Zone in the north. WoWo Group consists of more than ten companies with Shanghai WoWo (Group) Co., Ltd. as its core company. And other companies are either invested by the core company or are its related companies. WoWo Group has two core businesses: Food Division and Packing Division.
WoWo has developed up to one hundred of various kinds of food including candies, popped food, jelly and fruit milk etc., among which “WoWo” candies are fist products. WoWo is equipped with advanced Japanese and Italian production lines with an annual capacity of 30,000 tons. Devoted to research and development of new products, WoWo has put into market in succession new series like “Rich Milk” with pure taste, “Throat Candy” which can protect health, and “Vishu Candy” – green food with vegetable powder as the raw material. And furthermore, production process for WoWo Milk Candy, WoWo’s fist product, has been improved to make colloid low aerated milk candy instead of low grainy milk candy, which was awarded the second prize for “National Inventor’ Patent and Shanghai Scientific and Technological Improvement” and ushered in a new epoch in candy technology. “WoWo ” trademark has been given “Shanghai Well-Known Trademark” since 1999 and “WoWo Candy” has been awarded “Shanghai Famous Brand” for 9 years since 1995. Based on ISO9001 and HACCP Food Production Safety Precaution System, WoWo put into market in 2004 the newly emerging “WoWo 360°Milk Candy” which is of much higher quality and would give consumers new feel and much enjoyment.
Packing business of WoWo Group has brands like “Meifeng Film” and “Qingfeng Color Printing”, which have enjoyed great prestige in China. Shanghai Meifeng Packing Materials Co., Ltd. is equipped with three production lines imported from Japan, the U.S.A and England with an annual capacity of 14,000 tons of CPP Film. Meifeng flies its own colors by providing with customers a variety of products with very high quality and its own uniqueness. It is well received by customers owing to its differentiation strategy in terms of products and services. Shanghai Qingfeng Color Printing Co., Ltd. has accumulated a wealth of experience and rich technical resources. It has introduced production lines from Japan including optical controlled 6-color and 8-color graver rotary presses, laminating machines, cutting machines, fully automatic bag-making machines as well as label-making equipment. In order to provide customers with better services, Qingfeng makes design, plate making, printing, cutting, and bag making a coordinated process.
With stable development of two core businesses, WoWo is making unceasing efforts to seek new opportunities in real estate and restaurants. Up to now both Grand Real Estate and Pengcheng Restaurant have made great achievements.
Impelled by a spirit of a cock which heralds the break of day and dares to do the pioneering work, WoWo Group is imbued with vitality and has kept prosperous for about twenty-five years. It will usher in a new epoch by following the principle of “developing on technology, strengthening management, pursuing perfection and keeping forging ahead”