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series of the household cleaning products with the fist brands WhiteCat and Jiamei. Hailed as one of the prominent enterprises that enjoy strong marketing reputation in China, Shanghai WhiteCat is acknowledged to boast the most advanced science and technology, the up-to-date production equipments, the completion of the series and the reliable product quality with a strong marketing reputation.

As a core company of the WhiteCat Group, Shanghai WhiteCat has long been working all out on the management and development of the WhiteCat brand in China. Thanks to the excellent product quality and the trusted brands images, the whole series of cleaning detergent products famous for the WhiteCat and Jiamei brands are now selling well not only around China but also in European and American countries, Southeast Asia and Middle east areas, and other countries like Japan, Hong Kong, Macao etc. The annual export value has achieved 10million now. The company also set heavy investments in the update of the production equipments. The automatic production line for dishwashing detergent was imported from Germany, while the powder detergent spray towers and automatic packing machines for powder detergent were introduced from Italy, US and Japan. These world-class equipments help WhiteCat to be the first to realize the whole process of controlling by computers, packing by automatic machines in the detergent and cleaning product industry.

The WhiteCat Technical Center has been recognized as the national enterprise technical and analysis center. Led by the nearly 100 scientific researchers composed by doctors, post graduates and college graduates, the Technical Center have successfully developed the products of concentrated powder detergent, washing tablets, dishwashing liquid with total natural materials, bleaches etc which represent the current world class technology. These as

well as the other continuously updated detergent products composed the six major categories of detergents for fabrics, living rooms, kitchens, toilets, personal cleaning, industries and public places along with other multiple categories of paper products, sulphonic products, lipidic products, soaps and so on.

The company has always held strong belief in constant innovation on administration, marketing and operation management. By introducing and establishing the internationally recognized ISO9004 quality system and the ISO14001 environmental management system, the WhiteCat and Jiamei brands detergent products have won the honor of Shanghai well known brand, Chinese famous brand, the national inspection free certificate, etc. Shanghai WhiteCat Co.,Ltd also gain the fame of the unit with advanced science and technology, the advanced joint venture and the model unit of Shanghai.