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The three oblique lines as the wings and the soaring body stand for the very brand spirit “Three Good's and One Fairness” (Namely, good quality, good credibility, good service; one fairness). Meanwhile, the logo also suggests the very corporate foundations, i.e., benevolence, faithfulness and confidence to serve consumers with trustworthy commodities and services, suggesting constant innovation and breakthrough of the Corporation's products.

The flat wings shown on the bottom symbolize steadiness, decency and faithfulness.

The entire motif suggests surmounting, soaring, peacefulness and the upbeat and blessed future.

Significance by colors:

“Red” stands for enthusiastic services, resolute confidence and earnest concern.

“ Orange ” stands for courageous in innovation, sophisticated in breakthrough, to bring the viewers into the reminiscence of content and sumptuous excitement of foods.

“Yellow” conveys warmth, lucidity and pleasant sentiment, standing for aspiration toward the brand name.

The entire motif conveys bright, clear and joyful warm hue, suggesting healthy and blessed future as well as brilliant vigor.