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" Wuliangye Liquor" , the product brought Wuliangye Group Co., Ltd fame, is a typical representative of great aroma white liquor. With broomcorn, rice, glutinous rice, wheat, and corn—totally five grains as the raw materials, stirred by " Baobaoqu" (a kind of saccharified yeast starter), " Wuliangye Liquor" is made in a fine process, from fermentation in the aged cellar, years-long brewing to appropriate blending. Its unique process that takes the five different cereals as raw materials can perfectly mingle and absorb the essence of all the five. At the same time, unlike other white liquor that is only made from unitary broomcorn or just a couple of food grains, the diversity of raw materials of " Wuliangye Liquor" has formed its own liquor style, featuring " lasting flavors, mellow sapor, luscious tastes, harmonious and just-right flavors, and especially famous for its versatile flavors" . " Wuliangye Liquor" is a very food fermented in the great nature that is truly environment-friendly, and has become a treasure among today's liquor products in virtue of its six major advantages, i.e. unique natural eco-environment, over 600-year-old ancient cellar passed down from the Ming Dynasty (1368-1644 A.D.), recipe of five grains, brewing process, harmonious quality and " Liquor City" .
Since it won the gold prize at the Panama Pacific International Exposition (PPIE) on behalf of Chinese products in 1915, " Wuliangye Liquor" has been honored 38 gold medals in various kinds of expos throughout the world. In 1995, it was once again titled the PPIE gold price at the 13th event, marking a splendid achievement of " gold medals standing firm for eight decades" , and the 50th World Statistics Conference presented the title of King of China's Liquor Industry to Wuliangye Group. In June 2002, " Wuliangye Liquor" got another gold prize at the 20th International Business Exhibition held in Panama, which was also the only gold medal for liquor products, continuing Wuliangye's century-long glories. Meanwhile, " Wuliangye Liquor" boasts a series of honors: title of " National Famous Liquor" for four consecutive times, four gold medals of national excellent products, and the first batch of Top10 Well-Known Trademark in 1991. Wuliangye Group was granted its second National Quality Management Award in 2003, and it is also the only enterprise of this industry to have gained such an award repeatedly. In the past years, the brand " Wuliangye" always successively topped the " most valuable brands" of liquor manufacturing and food industries. Its brand value was evaluated at RMB 33.803 billion Yuan in 2005, ranking first in the food and beverage industry for consecutive 11 years and fourth amid the Chinese most valuable brands, and brand " Wuliangye" is as pretty influential as a pacesetter in the market. The exports of " Wuliangye" Liquor Series exceeded 90% of the nation's total exported liquors in the year 2005.
The corporate group adheres to the integration of modern science and technology with traditional processes, and has developed dozens of series products of different grades and various flavors to satisfy the needs from diverse regions, with all kinds of cultural backgrounds, as well as to meet the demands of customers from all layers. The series products comprise Wuliangchun (written in Chinese characters as " 五粮春" ), Wuliangshen, Wuliangchun (written in Chinese characters as " 五粮醇" ), Changsanjiao, Lianghuchun, Xiandairen, Jinliufu, Liuyanghe, Laozuofang, Jingjiu and so on. Particularly, since some exquisite and treasure series Wuliangye products are put into market, such as Wuliangye liquor symbolizing plain sailing, Panama Souvenir Wuliangye, Yearly Wuliangye etc., which represent an ingenious combination of soul, shape, charm and flavor of liquor products, they have become the model of excellence pursuing.
While seeking high product quality, the Wuliangye people have made successful phase-oriented strategic breakthroughs and realized rapid development with quality, scale and efficiency at their working core. Wuliangye Co., Ltd. now has been capable of brewing over 400,000 tons of Wuliangye Liquor and its series annually, with an associated capacity to pack more than 400,000 tons of finished liquor each year.
Furthermore, pluralistic industries like modern machinery manufacturing, electronics, printing, packaging, transportation and environment protection have all made notable headways, showcasing promising futures. Through years-long persevering efforts, Wuliangye Group Co., Ltd. has grown up to an extra large sized corporate group, which owns multiple wholly-owned or share subsidiaries, enjoys advantages of scale and efficiency, and possesses substantial development potentials.
On April 18, 1999, Comrade Jiang Zemin, the then General Secretary of Central Committee, CPC and State Chairman of the People's Republic of China paid a visit to Wuliangye Group Co., Ltd. On October 5, 2000, the then chairman of Standing Committee of the National People's Congress Comrade Li Peng came to Wuliangye Group Co., Ltd. to examine. Again, three years later, on May 11, 2003, the sitting General Secretary of Central Committee, CPC and State Chairman of PRC, Comrade Hu Jintao visited the group, and all the visits paid by the national leaders gave the company the maximum impetus and encouragement.
With the strong spirits of innovation and progress, the intelligent and hardworking people of Wuliangye never stop striving for the best. It is them who are creating the profound corporate culture, devoting to the optimal products and services, and constructing the superb economic, environmental and social benefits for themselves.
Wuliangye Group Co., Ltd. hereby extends the hearty gratitude to all the communities for your support, care and adoration.
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