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Since its foundation, Hongqingting Group has adhered to its core philosophy of "seeking intimacy from distance". As a private enterprise, it adopts the innovative business model of "remote management of treasury and close management of people", and takes great effort to introduce high-grade management specialists and technicians to keep improving their modern corporate system, creating an amiable company environment that focuses on "culture benignity and nature" and building an invincible cultural team. With these initiatives, the company has developed in leaps and bounds. Thanks to the implementation of modern business management systems, Hongqingting has passed the ISO9002 quality certification and ISO1400 0environmental protection certification. By 2005 the group has become a medium-size enterprise in China. It is one of the 500 top private enterprises in China, one of the top 100 within its industry in China, one of the major private enterprises in Zhejiang Province, and one of the "Five Classes" companies in Zhejiang Province. It has been honored as a major tax-paying company in Yongjia County for 6 consecutive years. Hongqingting shoes are entitled as National Inspection-Free Products. The brand received the honor "Well-Known Trademark" status.

In 2003, the chairman of Hongqingting Group, Qian Jinbo, received the highest honor of all Chinese youth - the 7th Chinese Youth May 4th Model, and was received by the CPC Secretary General and President, Hu Jintao. In addition, chairman Qian Jinbo was also a representative of the 10th People's Congress of Zhejiang Province and 6 time winner of the top prize for managers in Wenzhou city, the Golden Deer Award.