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Resin catalysts and ion exchange resins are the leading products of Kairui, and at the same time, Kairui undertakes the design of etherification device, industrial water treatment and project of reconstruction or expansion. The resin catalyst series mainly include D008 ether resin catalyst (D006 packer), D007 TBA resin catalyst, D008 hydrated high-temperature resistance resin catalyst, and DHC-1 propylene hydration high-temperature resistance resin catalyst etc; the ion exchange resin series include four categories of strong acid, weak acid, strong base, and weak base; the styrene series and acrylic acid series are divided into sixteen types. These products are widely used in petrol industry, petrol chemicals, chemicals, electrical power, metallurgy, unclear power, medical science, foods, and light industry etc, and these products take a large market share in different industry. Kairui's resin catalyst of D006, D007, D008, and DHC-1, which were developed in recent years, are better than the same products in the international market, and of which the market share of D006 is above 85% and D008 over 70%.
Over ten years ever since the beginning, the comprehensive competitiveness of Kairui is being strengthened through expansion and improvement of management, relying on scientific and technological advance. Of its 300 staffs, there are 138 technicians, 4 experts of ion exchange resin technology, 2 MBAs, 10 senior engineers, and 122 technicians with above three-year experience of project and engineering. Kairui stresses on development and management of human resource and takes talents as its treasure. Guided by "developing talents is the premise, management the foundation, forging them the method, using them the goal", Kairui has created an efficient system of human resource management, turning rich human resource into human capital.
In order to expand overseas market and follow the strategy of invigorating enterprise through science and technology, Kairui has established the Cangzhou Resin Research Institute (CRRI) and the Beijing Juziguang Chemical Polymer Material Co. (BJCPM). CRRI has a high-level research team and advanced laboratory equipment for developing resin catalyst and ion exchange resin. CRRI takes innovation as its basic spirit and learn the newest domestic and foreign resin technology. Since 2000, CRRI has developed D006 ether resin catalyst, D008 hydrated high-temperature resistant resin catalyst, and MTBE chemical-type catalyst distilling device— D006 packer resin catalyst etc. All these products enjoy independent intellectual property rights. The patent registration No. of D006 is ZL200310123894.5 and its patent certificate No. is 246488; D008 ZL200410008779.8, 249035; and D006 packer ZL02233432.7, 542788. Relying on the advantages of human resource, information, and technology of Beijing, BJCPM is in the basic research of chemical polymer materials, and has established sound cooperation with technological colleges, universities and research institutes, which lays a foundation for developing new products and applying scientific research results.
Kairui's capacity and market share are increasing in recent years thanks to its good quality, service and rational price. Its annual capacity of ion exchange resin reaches 13 000ton, of which resin catalyst 3 000ton per year and ion exchange resins 10 000ton per year.
In July 1999, Kairui acquired ISO9002:1994 and ISO9001:2000 in July 2002. After that, its management has been improving. Kairui strengthens workers' awareness on quality and has set up a complete quality control system, which guarantees the quality of its products and service.
Kairui stresses on honesty, innovation and efficiency, and puts safety first, quality first and market first. "Decide and do it at once; once you begin, do it well" is its working manner. Kairui is convinced that product carries service and enterprise will be paid back with customers' trust and favor, which will help enterprises build their own brands. Combination of advanced management and the Chinese traditional culture rooted in the Taoism and Confucianism constitutes Kairui's culture, which is its soul and the vital factor for its success in market competition.
Adopting a diverse overall strategy and a distinguished competitive strategy featured by differentia in cost and new product, Kairui constantly endeavors to develop new, market-favorable products.
Kairui's culture is its value and soul, and is the decisive factor for its future success in market competition. Innovation is the core of its culture, innovation in idea, in mechanism, in management, in technology, and in marketing. Kairui will always keep its "Honesty, devotedness and efficiency".
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