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VV Food and Beverage Co., Ltd, a subsidiary controlled by the group, was successfully listed in Shanghai Stock Exchange in 2000. Upholding the concept of “healthy life and happy VV”, the corporation strives to make an “international, large-scale and comprehensive” foodstuff enterprise.

As the slogan champions, “VV soy bean milk brings happiness”. VV soy bean milk has become one of the best sold commodities in China. Over more than ten years, the product has always got the largest market share and the largest sales volume and thus dubbed the “Soy Bean Milk King” in China. VV Group is the formulator of the industrial standard for the Chinese soy bean milk industry. VV as a brand was recognized by the Trademark Bureau under the State Administration of Industry and Commerce as “Famous Chinese Trademark”. VV soy bean milk won the title of “Well-known Chinese Brand” in 2005.

VV Group began in 2000 to implement the strategy of “developing soy bean milk steadily while entering the dairy industry”. By taking advantage of its strengths in brand, technology, capital and distribution network, the group did its utmost in industry integration and scale expansion. Consequently, the company constructed one after another milk cow breeding farms and dairy product processing bases in Jinan, Weifang and Jining of Shandong Province, Xi’an of Shaanxi Province, Wuhan of Hubei Province, Zhuhai of Guangdong Province, Beijiang and Nanjiang of Xinjiang Autonomous Region, Yinchuan of Ningxia Autonomous Region, Xuzhou and Wuxi of Jiangsu Province, etc. In addition, it successfully developed a type of quite different high quality milk ---Tianshan Snow serial products, which won the title of “Well-known Chinese Brand” together with the VV soy bean product in 2005. What’s more, the company was rated by the national government as “Designated Producer of Chinese School Milk”. Among its products, the active milk containing rich beneficial bacteria to the degree that a milliliter contains 100 million such bacteria, the big red date milk containing 10% natural red date juice and the acidophilus milk going through the antibiotic-free fermentation process are loved most by consumers. “Milk source was exactly the origin of good milk.” In an effort to advance the construction of milk source bases, VV Group entered into cooperation with the Australian Bureau of Farming Affairs and succeeded in introducing ten thousand Holstein milk cows and constructing a ten-thousand milk cow raising farm of the European garden style and several ten-thousand milk cow raising farms, ensuring the quality of original milk from the source.

In the process of creating an “international, large-scale and comprehensive” foodstuff enterprise, VV Group cooperated with Singaporean Super Coffeemix in launching the VV super coffee product and with Japanese Otsuka Pharmaceutical Company in launching the VV “Soy joy” product; and with Shuanggou Distillery for the purpose of entering the alcohol industry.

VV Group’s development has always been adhering to the corporate spirit of “Striving for Excellence”. The group deems product quality as life of the enterprise. It was the first within the industry to pass the ISO9001 quality system certification and the HACCP food safety management system certification. Four types of its mainstay products, such as VV soy bean milk, Tianshan Snow milk and Liuchaosong flour, are all of the “National-inspection-exempted Product” type.

VV Group boasts a perfect product distribution network. It has invested more than 80 million yuan in constructing seven regional product distribution and delivery centers in north, south, central, southwest, northwest and northeast China, conducting carpet marketing, to the degree that provinces have branch companies, cities have marketing departments and counties have agents. VV Group’s distribution network encompasses the urban and rural areas of China.

VV Group adheres to the principle of “Honesty is Foremost” in its business activities and thus has created a good corporate image. The company’s credit is rated as AAA.

VV Group actively introduces talents of science and technology. Presently it has more than 2,000 workers who are scientific and technological personnel, some of whom are doctors and masters. It has set up a national-level post-doctor working station and a provincial-level nutritious and functional food research center. The soy bean milk powder rapid physical dissolution process of the group has reached the internationally advanced level.

VV Group cooperated in 2006 with Japanese and Hong Kong enterprises in establishing the first ever food safety research institute of China in Shanghai, which inspects products from raw material sources and raw materials to production process. The initiative represented a sound step in the internationalization process of self-owned food brands.

VV Group was a flagship enterprise in the national agricultural industrialization. It has pursued the goal of “enterprises develop and farmers become rich” for a long time. Processing a large amount of soy bean and milk every year, it gives farmers a hand in their pursuit of affluence and promotes the structural adjustment of the agricultural sector, creating good social returns.

While developing itself, VV Group has never forgotten its social responsibilities. It has held the assistance activity for millions of millions of workers nationwide, the anti-flood and disaster relief activity in 1998, etc. The company is rated as an advanced enterprise in championing consumers’ legitimate rights and interests and granted the international “Science and Peace” contribution award.

Many state leaders, such as Hu Jintao, Li Peng, Zhu Rongji, Wu Bangguo, Jiang Chunyun, Li Tieying, Wei Jianxing and Bu He, have inspected VV Group and extended very good comments.

In 2007, Wu Xiaoli, the famous TV host of Phoenix TV Station, was invited to act as the image ambassador of VV Group.