Shanghai Reeves New Printing Consumables Co., Ltd. is a joint venture of Reeves JV China, Inc. of the United States, Hong Kong Basch Group and Shanghai Printing New Technology (Group) Co., Ltd. set up in August of 2004. Its registered capital is USD 9,700,000. The JV Company grew out of Shanghai Basch New Printing Consumables Co., Ltd. which has more than 40 years history to produce conventional printing blanket and low-end compressible blanket in China and shared 50% local market. Reeves Brothers, Inc. has EF and printing blanket factories in Spartanburg of SC in the States and in Lodi of Italy. "Vulcan" is a famous brand in the world for printing industry. Reeves is the largest manufacturer in the world producing more than 1 million square meters offset printing blanket per year.
Shanghai Reeves is constructing new facilities that will produce compressible printing blankets on the same site in the Pudong district of Shanghai. Local production of high-end compressible printing blankets is expected in the second half of 2005.