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Given the special situation that entering into the 21st century, along with China re-entry WTO, and the country has joined the international economy family, plus the faster and faster world development pace, Beijing Cigarette factory effectively takes the opportunity, timely set up its strategy, and efficiently implement its Zhongnanhai branding name strategy. Facing the challenges of 21st century, the company makes great effort to realize its development objectives that "company stronger, management stricter, and products best". "Glorifying Zhongnanhai, Striding New Height."

Beijing Cigarette Factory is dedicating to public benefit projects such as environmental protection, Hope Project, etc. It has invested to set up over 100 mu Zhongnanhai forest in Fengning District, Hebei Province. It has also provided funds to set up Zhongnanhai education fund and Zhongnanhai School, which strongly support education development in the capital city. Beijing Cigarette Factory has been making the world famous brand name through transmitting corporate culture, demonstrating enterprise value.

After its endless efforts, continuous innovation, and stride itself step by step, Beijing Cigarette Factory has developed to be a modern tobacco enterprise with total fixed assets of $50.6 million. It entered into the range of China 500 biggest enterprises in 1999. It generated over $60 million profit and tax in 2000. The company's Zhongnanhai brand name reached $244 million in its intangible assets in 2001 and was awarded the national famous cigarette. Beijing Cigarette Factory has become a rising star in the 21st tobacco industry.